ARTIFICIAL INTELLIGENCE (AI) USE DISCLAIMER

LAST UPDATED: 29 JUNE 2026

At Cream Corporation, we use technology responsibly to improve efficiency, enhance creativity, and deliver high-quality communication systems to our clients. This includes the use of Artificial Intelligence (“AI”) tools to assist with certain aspects of our work. This disclaimer explains how AI may be used in our business and the limitations associated with AI-generated content.

 

1. OUR APPROACH TO AI

AI is used as a professional support tool to assist our team in areas such as:

  • Research and information gathering

  • Drafting marketing and communication content

  • Brainstorming ideas and creative concepts

  • Structuring documents and reports

  • Developing communication frameworks

  • Improving workflow efficiency

  • Supporting content creation

AI does not replace professional judgement, strategic thinking, legal advice, or human expertise.

All client-facing work is reviewed, edited, refined, and approved by a member of the Cream Corporation team before delivery, where applicable.

2. NO GUARANTEE OF ACCURACY

Although we make reasonable efforts to verify AI-assisted outputs, Artificial Intelligence may occasionally generate inaccurate, incomplete, outdated, or misleading information.

Accordingly:

  • AI-generated content should not be relied upon as professional legal, financial, accounting, tax, medical, engineering, or regulatory advice.

  • Clients are responsible for reviewing all deliverables before implementation.

  • Where specialised professional advice is required, clients should consult appropriately qualified professionals.

3. CLIENT RESPONSIBILITY

Where clients request AI-assisted content or deliverables, they remain responsible for:

  • Reviewing all materials before publication or implementation.

  • Ensuring information is accurate for their business.

  • Confirming compliance with applicable laws, regulations, industry requirements, and internal policies.

Implementation decisions remain solely the responsibility of the client.

 

4. INTELLECTUAL PROPERTY

Unless otherwise agreed in writing:

  • Cream Corporation retains ownership of its proprietary systems, frameworks, templates, methodologies, and educational materials.

  • AI-assisted outputs delivered to clients form part of the agreed project deliverables subject to the applicable service agreement.

  • Clients may not reproduce, resell, redistribute, reverse engineer, or claim ownership of Cream Corporation’s proprietary methodologies, including the Cream Communication System™, without prior written consent.

5. CONFIDENTIALITY

Where AI tools are used during project delivery, Cream Corporation takes reasonable steps to protect confidential information. We aim to use reputable AI technologies and apply appropriate safeguards where commercially reasonable. However, clients acknowledge that AI platforms are operated by independent third parties, each with their own privacy policies and data handling practices. Where highly confidential, regulated, or legally privileged information is involved, additional precautions may be taken, including limiting or avoiding the use of AI altogether.

6. BUSINESS OUTCOMES

The use of Artificial Intelligence does not guarantee:

  • Business growth

  • Increased revenue

  • Higher search engine rankings

  • More customers

  • Greater sales

  • Marketing success

  • Improved operational performance

Business results depend on numerous factors beyond the scope of any AI tool or communication system, including market conditions, leadership, implementation, product quality, customer service, operational execution, competition, and ongoing business effort.

7. LIMITATION OF LIABILITY

To the fullest extent permitted under the laws of the Republic of South Africa, Cream Corporation shall not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising from:

  • Reliance on AI-assisted content;

  • Errors or omissions in AI-generated outputs;

  • Decisions made by clients based on AI-assisted materials;

  • Third-party AI platform interruptions or failures.

Nothing in this disclaimer excludes liability where such exclusion is prohibited by applicable law.

8. ACCEPTANCE

By accessing our website, purchasing our services or digital products, enrolling in our courses, or engaging Cream Corporation, you acknowledge that:

  • AI may be used to support portions of our work.

  • Human review remains an important part of our delivery process where applicable.

  • AI is an assistive technology and not a substitute for professional judgement.

  • You accept the limitations described in this disclaimer.

9. CONTACT INFORMATION

If you have questions regarding this AI Use Disclaimer, please contact:

Cream Corporation

Email: hello@creamcorp.co.za

Phone: +27 62 022 8428

Website: www.creamcorp.co.za

Physical Address: 821 Edgar Ave, Noordwyk, Midrand, Gauteng, South Africa

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